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Luis Heredia
Official Representative

Luis Fernando Heredia, better known to his friends as "Limao", is a Brazilian native of Rio de Janeiro. Luis began his martial art / Jiu-Jitsu training when he was 16 years old. After several years of studying and searching; he found both the perfect school and instructor, "The Rickson Gracie Academy of Jiu-Jitsu in Rio de Janeiro". This is the beginning of his rigorous training and competition in the major Jiu-Jitsu events that are so popular in Brazil today. When his instructor Rickson moved to the United States in 1989, Luis, then a purple belt followed him. Assisting in teaching at Rickson’s West Los Angeles Academy as well as numerous seminars nationwide; Luis was very instrumental in helping promote Brazilian Jiu-Jitsu in the United States. In 1995, after having to perform numerous tasks and overcome challenges presented to him during the birth of Brazilian Jiu-Jitsu (BJJ) in America; he was the first to be awarded Black Belt in the U.S.. Having worked with Rickson for so many years, Professor Heredia now runs his own academy in Maui, Hawaii, still supporting his mentor through the Rickson Gracie American Jiu-Jitsu Association. Prof. Heredia style of Jiu-Jitsu is very complete and versatile; where he can adjust his instruction for any type of situation, competition, self-defense or general conditioning. His dedication and passion to the art of Jiu-Jitsu is respected by the Brazilian Jiu-Jitsu community all over the world.